About Us
Assal Masala – Authentic Taste, Every Time
For over 14 years, Assal Masala has been a cornerstone of Surat’s culinary heritage. We began our journey with just five essential spice blends, driven by a passion for preserving the authentic flavors of our city. Today, we’re proud to have grown our family to over 100 products, offering a diverse range of spices and instant mixes that cater to every palate and occasion.
This journey has been a shared one. We are incredibly grateful to the more than 10 million customers who have trusted us to be a part of their kitchens. Your support has allowed us to grow, innovate, and continue our commitment to providing pure, high-quality spices that make home cooking a joyous and delicious experience. From our humble beginnings to becoming a part of countless family meals, our history is a testament to the enduring power of good food and genuine flavor.
Products You Will Love
ready to eat bhelpuri
Assal Masala’s Ready-to-Eat Bhel Puri range brings the vibrant flavors of Indian street food straight to your home with convenience and hygiene. Our Classic Bhel Puri offers a crunchy, tangy, and spicy mix that’s perfect for instant snacking. The Chowpatty Bhel Puri is inspired by Mumbai’s iconic beachside taste—full of bold chutneys, crispy sev, and authentic masala flavor. For spice lovers and youth, the Collegian Bhel Puri delivers a zesty and punchy twist with a modern touch. Just open, mix, and enjoy—no cooking, no fuss, just pure street-style delight in every bite.
All ingredients are selected for freshness and flavor, blended under hygienic conditions. Whether at home, office, or on-the-go—Assal Bhel Puri is your perfect quick bite solution.
Pani Puri Masala
Assal Masala’s Pani Puri Masala range brings you the perfect street-style taste at home with a variety of flavors to match every craving. Enjoy the refreshing tang of Limbu Phudina (lemon mint), the bold punch of Garlic Phudina (garlic mint), the balanced zest of Khatta Tikh Mitha (tangy, spicy, and sweet), and the classic depth of Hing Jeera (asafoetida and cumin).
Each blend is crafted with pure, quality spices to give your Pani Puri water authentic taste and aroma, making every bite crisp, flavorful, and irresistibly satisfying.
Khajur Imli Chatani
Assal Masala’s Khajur Imli Chatani is a perfect blend of sweet dates, tangy tamarind, and select spices, offering the authentic taste of traditional Indian chutney. Rich, smooth, and bursting with flavor, this ready-to-use chutney pairs perfectly with chaats, samosas, dabeli, pakoras, and more.
Made with natural ingredients and no artificial preservatives, it brings the street-style taste you love—right to your kitchen, with the ease of a spoonful. Just open, pour, and enjoy!
Street Food Masala
Assal Masala’s Street Food Masala range brings the authentic taste of Indian street flavors to your home with ease. Our Sandwich Masala adds a tangy, spicy twist to your sandwiches, while Mumbai Vada Pav Masala and Mumbai Pav Bhaji Masala deliver the iconic street-style flavors of Mumbai’s favorite snacks.
The Katchhi Dabeli Masala brings the rich, sweet-spicy taste of Kutch’s famous dabeli, making your snacks irresistible. Made with pure spices and a balanced blend, Assal Street Food Masalas help you recreate the taste of your favorite street foods anytime, ensuring freshness and consistent taste in every bite.
Punjabi Masala
Assal Masala’s Punjabi Masala range brings the rich, authentic flavors of North India to your kitchen effortlessly. Our Kaju Curry, Mutter Paneer, Palak Paneer, Paneer Makhanwala, and No Onion No Garlic Paneer Tikka Mix are crafted with a perfect blend of pure spices, dry herbs, and aromatic ingredients to deliver restaurant-style taste in every dish.
Enjoy creamy, flavorful gravies and perfectly spiced curries that make your meals special, without the hassle of heavy preparation. With Assal Punjabi Masala Mixes, you can cook delicious, homely Punjabi dishes quickly while preserving authentic taste and aroma every time.
Maharashtrian Masala
Our Maharashtrian Masala Pav Mix, Sev Bhaji Mix, and Sev Usal Mix are crafted with a balanced blend of authentic spices to bring rich, traditional flavors to your kitchen. Each mix contains coriander, cumin, red chilli, turmeric, black salt, dry mango powder, dry ginger, black pepper, clove, cinnamon, fennel, bay leaf, asafoetida, garam masala, and salt.
These carefully selected spices add the perfect taste and aroma to your Maharashtrian dishes, making your Masala Pav, Sev Bhaji, and Sev Usal delicious and effortless to prepare, just like the authentic street-style flavors you love.
Chillers
Assal Masala’s Instant Cold Coco Mix is a rich, chocolatey blend that gives you the perfect chilled refreshment in minutes. Just mix with cold milk, stir, and serve to enjoy the thick, creamy taste of classic cold coco at home.
Our Rose Faluda Powder offers a delightful rosy aroma and sweet flavor that makes every sip of faluda refreshing and fragrant. For a royal twist, the Kesar Faluda Powder is infused with real saffron flavor, delivering a luxurious taste and beautiful golden color. All our mixes are made with quality ingredients, perfect for summer treats, family get-togethers, or quick dessert cravings.
