About Us
Assal Masala – Authentic Taste, Every Time
At Assal Masala, we bring you the genuine taste of Surat, Gujarat, with our wide range of pure, authentic, and flavorful masalas. With over 50+ carefully crafted spice blends and instant recipe mixes, we make cooking easier while keeping traditional taste alive in every dish.
We source the finest ingredients, follow strict quality standards, and prepare our masalas in hygienic conditions to ensure purity and freshness. Whether you are preparing daily meals or festive delicacies, Assal Masala helps you bring restaurant-style taste to your kitchen effortlessly.
Who We Are
At Assal Masala, we are passionate about bringing authentic Indian flavors to every kitchen. Based in Surat, Gujarat, we specialize in crafting a wide range of traditional and modern spice blends for everyday cooking and instant recipes. With over 50+ ready-to-use masala varieties, we ensure convenience without compromising on purity, taste, or tradition.
Our History
Founded with a vision to simplify Indian cooking while preserving regional flavors, Assal Masala began as a small local initiative. Over the years, through quality, consistency, and word-of-mouth trust, we’ve grown into a reliable name for households and food businesses. Our products reflect the rich culinary heritage of India, crafted with carefully sourced spices and hygienic processing methods.
Our Mission
Our mission is to deliver purity, authenticity, and taste in every packet. We aim to make home cooking easier, faster, and more flavorful with our carefully blended masalas—ensuring that every dish tastes just like it should: Assal (real). We are committed to quality, customer satisfaction, and continuous innovation in the spice and ready-mix category.